Case study

FAYNE BISTRO

We make content that speaks, shows — and entertains!

What werethe goals?

For a newly opened pizzeria, the first days and weeks are all about making a perfect, memorable first impression that turns visitors into regulars.

So from the start, our goals were:

01A memorable first impression on social media
02A clear profile where everything is easy to find
03A daily reminder to customers
04Shareable content worth passing on

How didwe do it?

Step 1

First, we fixed the profile information

We added searchable keywords to the profile name (now | Fayne Bistro – Pizza Bardejov). The bio itself should be short, sharp, and carry the essentials. For a pizzeria, an always-visible phone number is non-negotiable.

Step 2

Simple navigation through highlight buttons

Beauty is in simplicity. Intuitive highlights make everything easy — finding the menu, ordering a pizza, checking the location or reading the latest reviews.

Step 3

Alternating pizza with other content

A good photo of a pizza at lunchtime can trigger an order. But why not make it more interesting, less repetitive and more effective? Varying post types drives higher engagement and more shares.